⦁ Road Traffic Safety: Prioritizing road traffic safety as a fundamental objective, aiming to prevent accidents, injuries, and fatalities related to road traffic incidents.

⦁ Legal and Regulatory Compliance: Ensuring compliance with relevant legal requirements, regulations, and traffic safety laws applicable to road traffic management.

⦁ Risk-Based Approach: Adopting a risk-based methodology to identify, assess, and mitigate road traffic safety risks, including hazards related to road infrastructure, vehicles, and human factors.

⦁ Leadership and Commitment: Demonstrating leadership commitment and involvement in promoting a safety culture and implementing road traffic safety policies and procedures.

⦁ Continuous Improvement: Fostering a culture of continuous improvement in road traffic safety measures through regular monitoring, evaluation, and enhancement of safety strategies and practices.

⦁ Stakeholder Engagement: Engaging with stakeholders, including road users, employees, authorities, and the community, to promote road safety awareness and collaboration in safety initiatives.

⦁ Performance Measurement: Establishing key performance indicators (KPIs) to measure road traffic safety performance and effectiveness of safety measures.

⦁ Training and Awareness: Providing training programs and raising awareness among employees, road users, and stakeholders on road traffic safety rules, best practices, and risk mitigation strategies.

⦁ Emergency Response and Incident Management: Developing and implementing procedures for swift and effective response to road traffic incidents and emergencies to minimize their impact.

⦁ Documentation and Records: Maintaining accurate documentation and records related to road traffic safety measures, incidents, audits, and corrective actions taken for future reference and improvement.